Sunday, January 15, 2012

CCTV: Advertisement conduct propaganda also should reflect Marxism news view

Report from our correspondent (reporter Niu Chunying) the CCTV rose in April from this year, began in full stage limits with " belief, ideal, responsibility " the Marxism news view that gives priority to a problem teachs an activity. " Chinese news publishs a newspaper " the reporter understood from CCTV office Party committee a few days ago, up to now, full stage has had 776 person-time to attend concentration to groom, among them, compere of more than 300 announcer is accepted the first batch groom.

Begin to boost an activity better, the CCTV established Marxism news technically to watch educational activity to head a group, by secretary of CCTV branch leading Party group, director Hu Zhanfan holds the position of a group leader, relevant stage leader holds the position of assistant group leader. Hu Zhanfan points out, marxism news view is the CCTV often grabs indefatigable educational job, no matter be news conduct propaganda, literary conduct propaganda, still be advertisement conduct propaganda wants brightly to reflect Marxism news view. Education of Marxism news view should be increased it is strength, work along both lines, good to be done jointly, want to watch education to begin from the Marxism news of announcer, compere first, one does not fall, begin group by group in installment groom, cover full stage worker stage by stage.

Be united in wedlock to make activity and job close together, the zoology of industry of situation of politics of achievement of reforming and opening of system of management of personnel of the current situation that the CCTV invites each respect expert to develop with respect to wide cable industry and future, west media, proper understanding, current international, culture compere of evolution, announcer is integrated quality promotes, media innovates with the network, make special subject chair.

According to mobile requirement, channel of channel of news center, finance and economics, Chinese international channel, sports channel, science and education, society and law channel, organize news of Marxism of have an informal discussion of compere of cadre door announcer to watch study to experience respectively. To promote groomed study the effect, basis of office of mobile leader group content of lecture of leader, expert, draft " what is the main content that Marxism news watchs " " how do you scrupulously abide by professional morality in working lieutenant general, abide by news to publicize discipline " " what does the way that you think to promote integrated quality and professional ability further have " 3 titles, ask announcer compere to combine his to work to reply actually. Up to on June 8, CCTV office Party committee gets exam paper in all 217.

Meanwhile, according to mobile requirement, union of every announcer compere enters educational activity case, around " the importance that announcer compere holds to Marxism news to watch and necessity " " how does announcer compere stand fast social responsibility " " how does announcer compere promote integrated accomplishment " " announcer compere how look upon fame and gain concerns " " how does announcer compere use new medium " wait for 5 titles, the business that combines oneself is experienced and grow development, compose learns experience one piece. Up to on June 8, CCTV office Party committee receives study to experience 264 in all, undertaking modification to all experience article at present, composing, proofread, will written guarantee recently compositive book publish, serve as communication material to be given to relevant section and media person of the same trade.

Carry out walks turn change meet new challenge

A surname of channel of □ finance and economics becomes steel

Establish Marxism news to watch, the most essential, most the core, most crucial is to should have bright political footing, deep masses love and strong social responsibility consciousness.

brass faucetRegard Chinese announcer as compere, must hold to Marxism news view. How be accomplished? One should have correct basic fixed position, 2 should have mission feeling and social sense of responsibility, 3 should reinforce culture, strengthen study, 4 want issue of fame and gain of correct look upon, 5 should raise vocational level, increase thought ply, 6 should enhance innovation ability. In addition, fall with screen on screen, the figure of announcer compere should be consistent, want be apt to to use, can transmit a form with new media. And regard a CCTV as compere, level of theory of thought awareness, policy and political sensitivity have higher demand, this asks we mix this responsibility the demand drops stricter and solidly in honest routine life, fortify professional standard better, raise skill of culture of political accomplishment, culture, profession and language to convey ability further.

Scrupulously abide by news ethics to take new media transmission seriously

Bavin of □ integrated channel is static

Take new media seriously, research transmits the rule 2 times, make corresponding arrangement. As compere, come 7 years I keep rich customer all the time, undertake to the program premonitory, a video, character is stuck when broadcasting, compose program hand is written down. On program government small gain, pay attention to compose to suit the 140 words content of gregarious media, capture has the conversational content of news sex most, with small gain at the same time collaboration interacts, drove traditional part purpose to travel again.

Compere should assume main responsibility on new media transmission. The times travels in new media, the omnibus measure such as individual use character, video, frequency is more advantageous also, should explore the possibility of these means as far as possible, make transmission full and complete.

Compere should scrupulously abide by news ethics standard strictly in new media transmission. New media has forceful individual symbol characteristic, it is so between private sex and male general character limit is natural more ambiguous, the part that holds the position of downstage transmission job so to compere will tell, challenge especially tremendous.

I drive rich customer up to now 7 years, inchoate also because hold bad this one bounds and had appeared deviation, once stopped rich stranger oneself period of time with pondering over this matter afresh. When I restore rich settle or live in a strange place, have a few demands to oneself: It is right oneself without the event that cover, do not comment on on communal platform, do not travel without checked information. When writing rich settle or live in a strange place, do one's best is accurate, the standard that writes with news as far as possible will ask Bo Wen; 2 be do not release on new media any " prepare to make, making, had made had not broadcasted " program content, lest be caused to the program,damage; 3 it is to be on any platform, when begin to write or paint or conversation, constantly, at every turn controls oneself with reporter identity, say principle of course of study of to apply for a job; 4 be those who realize oneself is famous spend the influence with utterance to come from common identity, do not abuse this power to satisfy individual selfish desire.

Direct true public opinion put in the first place

Li Gong of channel of □ Chinese international

Groom through this, to Marxism news view, my understanding is: A series of radical point of views of principle of the working property that the Marxism reachs career of news of its political party about the proletariat, job and working law, the world outlook that is a Marxism, philosophy and viewpoint of value are mirrorred in what news transmits a domain and reflect.

And reflect the working field in me, after grooming, I am in strict him requirement, scrape up while the job is carried out, had clearer theory to coach his news is watched.

In the job henceforth, I should abide by a few such basic principles: One, the party spirit principle that should hold to news to publicize, should insist to direct true public opinion put in the first place, the point of view that I express should keep consistent with the Party Central Committee, the public opinion that conducts a program correctly is oriented; 2, should insist to serve for people, serve for socialism, for entire party throughout the country working overall situation serves, working be born, mirror bbrass faucet aerator asic level aspirations more, transmit the sound of the party more; 3, the authenticity that should hold to news, news source wants true, really, reliable, and the fact that origin place reflects is true, also should judge, check, ability decision can be denied use; 4, insist to build favorable public opinion environment for cross-strait peace association.

Strengthen theory study to promote integrated accomplishment

Glow of sea of □ news center

Groom through attending Marxism news to watch study, I had more more comprehensive, deep knowledge and experience to how promoting announcer the integrated accomplishment of compere.

It is to strengthen theory study, promote academic accomplishment. Do good nation TV station to broadcast manage the job, must put thought theory construction in the first place from beginning to end, learn Marxism fundamental deep, firm establish Marxism news to watch, basis of tamp thought theory, promote a thought academic culture, the footing viewpoint method that uses a Marxism self-consciously knows thing of problem, judgement, directive work. Want accurate understanding and the party spirit principle that hold news, regard the organic component of the career of the party as news career from beginning to end, hold to the party leader to newspapering, holding to news media is the mouthpiece of party and people, height maintains to agree with the Party Central Committee on political on the thought action, firmly holds right political way.

2 it is perfect knowledge structure, promote knowledge accomplishment. We should read classical famous book in great quantities, learn the each course knowledge such as literature, history, economy, politics, law, society actively, browse a network selectively " huge information " , abound intellectual reserve ceaselessly, widen intellectual field of vision, foster international eye and strategic thinking.

3 it is thorough basic level, promotion carries out accomplishment. I ever attended for many times " go turn change " activity, experience more and more deep-feltly: Have a gleam of of thorough basic level only, my press just has the range of the deepness of the temperature of the spot, thought, transmission; Have press close to only masses of life of actual, press close to, press close to, my press ability moves audience, cause the extensive resonance of masses.

4 it is to strengthen style construction, promote a profession accomplishment. From look on the whole, politics of team of CCTV announcer compere sturthe best selling north face shirtsdy, business masterly, style is excellent, highly disciplined, the reception that got an audience and love. But, the new condition photograph that develops with the times is compared, compare with the new requirement bearing of party and people, still put in certain difference, need us to strengthen style construction energetically, promote morality of the professional spirit of oneself, profession, profession standard ceaselessly, do hard let a party be at ease, the announcer compere that makes people satisfactory.

Exercise to benefit the internal organs of foster cordial relations between countries promotes quality in the round

□ news center grows howl

Regard practitioner as a medium, I and we advocate sow a group to lie constantly in angst of a kind of occupational. Sometimes static next hearts will want, party and government, society and people, public and public feelings are too much to our requirement too tall, each practitioner itself has to ego too too strict self-discipline and requirement, but our real work and actual performance always connect him however not quite satisfactory, more Huang talking is contented besides ego this is a lot of yearned for. Then, I am thinking, how should we regard ability not let sb down as this this post, job? The exercise to benefit the internal organs that repair refine is only choice, abandon this, have no other way. How to repair refine?

Sturdy belief, hold to the study practice that Marxism news watchs for a long time. Since quite long period of time, individual media worker gets news for the name with press extortionate, lost news the basic morality from course of study; Some person of the same trades, media appears one after another for resounding effect or performance assessment actually the false report of concoctive fact. These things watch bedrock with Marxism news essentially not firm have immediate concern. The party spirit principle that insists to Marxism news is watched even if want to hold to news, authenticity principle that holds to news, have the study that aggrandizement Marxism news watchs only, ability from go up at all solve these problems.

Insist to learn, core main idea is the essence that understands Marxism news view deeply. We want stress study to comprehend central leader comrade about holding to news party spirit those who hold to a party to provide medium is principle, important discuss, sufficient understanding abides by the necessity of center politics discipline, conduct propaganda discipline and importance strictly, correct the unhealthy tendency of news media and journalist.

Face future, the environment of new public opinion zoology that straight area network brings. No matter how environment of public opinion zoology changes, no matter how information transmission technology develops, having is us at all must firmly holds, this is the thought course of be practical and realistic. Allow why to be planted with this reason or the sort of excuse purpose deviate and the words and deeds that break away from be practical and realistic, final it is to violate news to transmit the rule, cannot take.

Esteem is actual, look ahead

Abundant of Hou of □ news center

Marxism thought is the academic system that rich, trends develops a content, the person that the figure that regards a country as media is conveyed stands on the post of news program, should establish esteem the actual, culture transmission view brass faucetthat look ahead:

north face shirtsOf 1. profession status establish a body this. Hold to property of the party spirit principle of newspapering, mouthpiece, it is the first principle that settles down and get on with his pursuit in news station. Did not surmount the media of the class, this is the radical point of view that Marxism news watchs. Because this cannot maintain mouthpiece inactively,be a tool, want serious in brains ground to solve footing, viewpoint and manner problem however. Such ability do not abuse the force that working property brings, how to in knowing to working, look, how to say; Understand the essence of gregarious media and effect, clear whavancouver to harrison hot springst to say, who to say, not try to please the public with claptrap, more not improperly belittle oneself; Clear in monitoring kind of program how to handle importance.

Of the calm force of 2. profession status base. Holding to right political way and public opinion to direct is the cornerstone that politics decides force. Social phenomenon numerous and complicated is complex, appearance diversity, true bogus difficult differentiate. And it is gray region more very, if oneself understanding has certain deviation, the likelihood after be being magnified on post can become 180 degrees, can be read by accident even. Enhance calm force to want to solve the problem of major issues of principle namely so. Deciding what force solves is standard problem, subsequently ability solves judgement, reportorial force, transmission force and consequence are later, bring force of media public letter finally.

The source of the vigor of 3. profession status. Insist to serve for people, what should solve for overall situation service is motivation and pressure problem, and pressure adds motivation to just have energy. How have specific aim ground comes on stage or is how specific aim ground comes on stage or the course of the Chinese Communist, guiding principle, policy adjusted? The what respect that can you live to the society brings an influence? Still have in executive process at the same time what need is perfected and additional place? The people has the voice with specific what, satisfactory rate how? These should become working jumping-off place. Reflect mainstream opinion more, offer more energy, paying attention to social effect is the option that holds high grade vigor.

The root of the life of 4. profession status. True the life that is news. But the quality of life does not depend on simple factual load one's writing with fancy phrases and enumerate, what still depend on it is great with profundity. And true also divide for essence true and overall and true. Distinguish individual with whole, distinguish affluent and mainstream, see the associated sspring poolex between the thing and backside depth second the problem is the problem is medium justice. Irrigate in what macroscopical eye shot builds to be helpful for style of life of each news event among the job, reap and appear.

The light of the wisdom of 5. profession status. Insist to be with the person this, reflect value from inside the life, masses and practice, seek wisdom, ability makes the tree of the career evergreen. Have special station only, without special character. Want to reinforce culture, to people study, accept the public to supervise, fame and gain of not seek fame and wealth, talent is real take root clay, look up at sky.

Accomplish responsibility and professional unity hard

□ news centerLao Chunyan

Regard a country as the compere of big desk, can stand in the conversation on a such arena, this is the faith of party and people to us. Think of to be when important matter happening every time, have countless audiences meeting expect is before the television, the authoritative column that awaits us gives out accurate information and fact, we are the information that thinks of we travel every time and viewpoint, right of news unscramble and comment on the valuation that can affect countless audiences, I often have the feeling of on thin ice. Accurate, bona fide passes a fact, guide public opinion correctly, this is the main demand that Marxism news watchs, also be the main demand that news spreads.

To sum up in a word, what should accomplish responsibility and major namely is unified.

At me, responsibility 2 words, mean scrupulously and respectfully fulfil hisnorton internet antivirus duty to defend, devoted to party and people, obligatory when the career needs, a heavy responsibility is carried when people needs. Professional 2 words, mean high level strict requirement, make high-quality goods item. This directs program of which first gear no matter namely, I stalk of grain carefully fully, study data, is not to be satisfied at be familiar with the idea that the editor gives simply to appear on the stage to broadcast, even if can save big next energy in that way, the experience with old even if makes me OK do something one knows well.

Marxism news view is politics, it is social responsibility, also be professional, it is high-quality goods consciousness.

These year, I chaired the direct seeding of many major reports, sudden report, these reports are the full-scale test of integrated to compere quality. Say economic course politics, high-end topic how can ground of explain the profound things in a simple way reports and you unscramble? How can jerky content make an audience clear and clear? Major report how can firm and not dead? At hand does not have a piece of draft, you cannot do not have later development however. Break even the string possibly at any time, the program still wants to continue however, reed country shake, Beijing " 7·21 " heavy rain, before sudden incident how can busy and not random? Yellow cliff island, Diaoyu Island, sensitive topic how can quick and pretty good? Every time program is in test our political brains, also be in test our professional level.

because such, we always must prepare, be about at ordinary times the integrated level that harden oneself raises him. We need to strengthen political study ceaselessly above all, raise oneself political eye and policy level, have political view, have policy head, just meet when reporting related processing so do a job with skill and ease, state accurate. Alleged " kongfu is outside the poem " , if cannot think of square hate is little when the book is used " " , want to strengthen knowledge to accumulate.

Although become compere is old, I still locate myself the reporter edits, be happy to do work of many behind the scenes for the program. Because,all these is " learn to know to be not worth next " , because " the person that exert oneself grows strength " .

For dream and mission

Wang Xiaoya of channel of □ finance and economics

Was engaged in 20 old journalists as, there were more deep-felt understanding and feeling to Marxism news view after study. As the ceaseless development of study, from the progressively understanding that watchs content to Marxism news, also beginning to think at the same time in my brain a few with the specific issue closely related our routine.

Above all, we are the journalists of the party, when we work, that should keep as consistent as the policy policy photograph of the party, hold to right political way and public opinion to direcfree modern dining chairst. When making press, should stand fast constantly " objective, true, just " reportorial principle, true record news, pasharrison hot spring deals news information objectively suffer numerous. Should put an end to for " name and benefit " and fact of intended and ill-natured news, fictional even news, bring negative effect to country, society and people.

Next, our duty is reportorial news, our suffer numerous it is people people, we should engrave firm summary to serve for people at that time, serve for overall situation, accomplish it is with the person this. The working property of news person decides we want to always be on the road, in the spot. 20 old work experience tell me, in news we still are learning all the time on this road, each report can have new issue appear, each news can give us new revelation. And everything what what we do is for people, for the dream that we struggle for it all the time and mission.

Occasionally my constant is thinking, this route goes for a long time, can I am tired of? And often turn round, back or deep or shallow footmark can make me more sturdy oneself at the outset choice. Do person of a news, it is me once dream; And become a qualification, fine new well-known figure, will be I struggle for it the target of lifetime.

The journalist must talk politics

Channel of □ finance and economicsChen Weihong

In modern society, medium is the force that everybody must face up to. In all sorts of media especially below the condition that network communication technology develops quickly, the factor that affects people thinking and channel are more and more complex and diversiform. Who can have the control capacity of pair of information natural resources and transmission behavior itself, who has the force of the apiration to the person and action, have the ascendant of decision-making to incident process and people choice, consequently it also is the hardest part in national soft actual strength. As the journalist, we should watch directive newspapering practice self-consciously with Marxism news, enhance political consciousness, overall situation consciousness, responsibility consciousness, press close to masses of life of actual, press close to, press close to, call advantageous position of thematic, have the initiative noisy. In the meantime, we also must reinforce oneself culture, foster exalted spirit, accomplish politics sturdy, business perfectness, style is decent, highly disciplined, with oneself exalted moral personal integrity, good profession figure, form active health for whole society up public opinion environment and hard, the news career add lustre to that is a party buys variety.

Fame and gain of not seek fame and wealth stands fast duty

Zhang Cheng of □ sports chathe most popular north face shirtsnnel

Regard a sports as news analyst, a lot of moment also can encounter a few temptation, a few businesses that oneself choose hard. But, these year come, I am avowed do very well all the time. Summary rises, it is probably: Fame and gain of not seek fame and wealth, stand fast duty.

How can achieve fame and gain of not seek fame and wealth, stand fast duty? Actually, nothing more than below when:

Eliminate is blundering, work seriously. These year come, I insist to everyday two charge to the front of 3 hours sit in computer in the evening from beginning to end, lay in knowledge; Before the match comes, do the most serious preparation —— forever it is easy that these words say, but do the difficulty with have certain. Between this process, I am reminding myself from beginning to end: What is just the most important to you? Your own job just is you those who settle down and get on with one's pursuit this, your audience just is you the person be witnessed finally of ability affection and transmission force!

Esteem other, face an audience sincerely. My biggest hope is the explanation quality that the audience recognizes me, like my explanation style, I can give an audience the the most professional, most wonderful explanation dedication; But, suffer as —— of terminal of broadcasting television intermediary numerous, they enjoy the right that be respected and is served by sincerity likewise.

Face a match with equal manner, face an audience, face all jobs. Compere is the best selling watch casesin guide suffer all round numerous understanding the world when, themselves also serves as all round a of the world main component, go out to suffer now numerous before, participate in in getting numerous understanding course. Self-conscious or not self-conscious ground is affecting manner of bearing of the thought character and morals of the master of ceremonies, the way one speaks or what he says, affection to suffer numerous.

Which compere has said forget: Compere is the most difficult, it is to face fame and gain, applause and quarrelling sound to keep gentle. Compere should be clear, letting you fame and gain has alluring reason is your this individual not just, more it is the platform that you reveal yourself.

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